Finance Basics for Marketers

Learning Outcomes

Upon successful completion of this course, students are expected to Distinguish between management accounting and financial accounting; Explain budgeting techniques, cost behaviors, cost accounting systems and responsibility accounting; Analyze and conduct cost volume profit analysis; Apply variance analysis concepts; and Demonstrate the use and scope of management accounting in product costing, planning and control and financial and no-financial based decision making apply management accounting tools and techniques on the value chain of an organization.

Topics

Finance for Marketer introduces students to company’s internal information, such as cost control and cost analysis. Understanding cost behavior is useful for management to set up the price (pricing). Moreover, this course also teaches some managerial tools for business strategy and implementation by discussing cost analysis and profitability of an organization’s products and services, and creating values to customers.