Managing Creativity

Learning Outcomes

Upon successful completion of this course, students are expected to Apply integrated marketing approach in creating marketing decision ; Apply idea generation techniques to create competitive business solutions; Describe and explain alternative approaches in making marketing decision; and Analyse the role of creativity and innovation in creating new business products, services; identify and respond to emerging local and global business opportunities, create, design, and deliver creative and innovative solutions as a source of sustainable competitive edge to the organizations, design, analyze and apply creative and innovative marketing approaches in business decision-making process, construct a decision to choose the best and unique workable creative and innovative solution from inter-disciplinary insights.

Topics

In today’s knowledge economy, companies compete for tangible assests such as knowledge, creative talents, and brand name. The course discusses topics related to nurturing, acquiring and retaining these valuable assets, such as Design Thinking, Knowledge Management, Brainstorming and Group Discussion Imperatives. Learning methods using case studies, projects on new product or services designs are adopted intensively in this course. Majority of students attending this program will encounter opportunities to manage creativity in the form of project or emerging cases to enhance the ability of providing a practical solution in response to the local and/or global issues within the business environment. This course is designed to introduce new ways of thinking and managing the creative and innovative processes. Topics covered in this course equip the students to identify problem, select creative approaches and implement creative problem solving skills. In this course, cases and sample of various creative processes in practice are discussed extensively.