Branding and Value Creation

Learning Outcomes

Upon successful completion of this course, students are expected to design and apply comprehensive branding and value creation approach to address local and global business problems; to design and apply strategic branding to support the coordination of related functions within organization and to the stakeholders; to create, design, and deliver novel branding and value creation strategies as a source of sustainable competitive edge to the organizations; and to construct a decision to choose the best and unique workable branding and value creation solution from inter-disciplinary insights.

Topics

Value of the brand is in the eyes of the beholders. This is basic principle which many companies believe in. the course explores various issues related to Brand Management, Brand Portfolio, Brand Personality, Brand Activation and Rejuvenation. The course requires students to perform role as a Brand Manager who oversees the performance of brand from time to time.