Product and Channel Management

Learning Outcomes

Upon successful completion of this course, students are expected to define, explain, and synthesize product and channel management principles to local and global corporate performance; to identify and analyze the market and industry using product and channel management conceptual frameworks; to design and apply comprehensive product and channel management approach to address local and global business problems; and to design, analyze and apply product and channel management strategies in business decision-making process.

Topics

For a company, it is not sufficient to rely on having good products and services only. For successful performance, they require proper efficient channel to be reached and accessible by the customers. With the proliferation of ICT, marketers have additional powerful channel to distribute its products. This course discusses topics such as E-Channel Management, Competitive Supply Chain Management, Managing Subcontractors and Suppliers, and E-Commerce in 21st Century.