Pricing Strategy and Execution

Learning Outcomes

Upon successful completion of this course, students are expected to define, explain, and synthesize pricing strategy and execution principles to local and global corporate performance; to identify and analyze the market and industry using pricing strategy conceptual frameworks; and to create, design, and deliver novel pricing strategy and execution as a source of sustainable competitive edge to the organizations.

Topics

Pricing is a part of the marketing mix. Proper pricing strategy will ensure proper revenue streams to the company as the source of sustainability. It will also insulates competitors in the market. Students taking this course will discuss topics such as Price and Pricing, Revenue Management, Pricing and Cash Flow, and Activity Based Costing.