Creative Marketing Communication

Learning Outcomes

Upon successful completion of this course, students are expected to design and apply creative marketing communication to support the coordination of related functions within organization and to the stakeholders; to communicate marketing ideas effectively and persuasively in both verbal and written form; to create, design, and deliver novel marketing communication solutions as a source of sustainable competitive edge to the organizations; and to design, analyze and apply creative marketing communication approaches in business decision-making process.

Topics

In today’s digital environment, customers are empowered to express their needs and wants from companies. Communication is no longer dominated by companies. The course will discuss issues related to Interactive Communication, Communication on Social Media, Marketing Campaign, and Organizational Communication. The course will also assign students to come up with a project of launching a brand or a new product, from the grand strategy to the day-to-day execution.