Digital Marketing and Multimedia

Learning Outcomes

Upon successful completion of this course, students are expected to define, explain, and synthesize digital marketing and multimedia principles to local and global corporate performance; to identify, evaluate, and incorporate the effective application of ICT in developing digital marketing and multimedia strategies to support professional business practices; to Use appropriate ICT application and digital marketing and multimedia to improve productivity ; and to collect, communicate, and disseminate relevant information related to digital and multimedia strategies to the appropriate decision makers for effective business results.

Topics

As ICT is becoming more popular, marketers are required to master the basics of technical tools and applications to support the way they communicate with the target market and consumer communities. The course highlights topics such as Website design, Managing Online Communities, Social Media and Citizen Journalism, and many other related state of the art topics in e-marketing and online market environment.