Creative Industry Seminar

Learning Outcomes

Upon successful completion of this course, students are expected to identify and analyze the market and industry using marketing conceptual frameworks; to collect, communicate, and disseminate relevant marketing information to the appropriate decision makers for effective business results; to communicate marketing ideas effectively and persuasively in both verbal and written form; and to demonstrate effective team-work, leadership, and marketing skills in multi-disciplinary and multi-functional teams.

Topics

This course brings many prominent speakers and figures from creative industries. Various topics brought by these speakers will trigger students to get updated information on the latest issues in the market. The course also facilitates students to engage in interactive discussion and networking opportunity with practitioners which would be useful upon their study completion.