Theory of Mass Communications

Learning Outcomes

On successful completion of this course, student will be able to: Discuss an understanding of what constitutes a “theory” and how the scientific method works in building and advancing theory; Recognize how to meaningfully apply mass communication theory to the practical daily work of journalists, advertisers and public relations professionals; Evaluate the important role gender, race, ethnicity, sexual orientation and other forms of diversity play in  the production and effects of mass communication

Topics

1. Mass communication: component, process and function
2. The appearance of mass communication
3. Mass media : concept and definition
4. The growth of mass communication
5. Mass communication and modern society
6. Mass media and culture
7. Communication technology and globalization
8. Media : content, analysis, reality and variety of style
9. Normative theory about structure and media appearance
10. Theories of media, culture and society
11. Audience and media
12. The effect of mass media and social impact of information technology
13. Media convergence and Mass media trend at present