Mass Communication Research Methods
Learning Outcomes
On successful completion of this course, student will be able to: Compare the fundamentals of scientific and Identify the various approaches in social research and media studies; Describe and interpret models and theories in communication and media research; Describe approaches and methodologies in media and mass communication research; Formulate a research question, which explain the motivation for a project and its significance and writing up a research paper emphasizing on empirical social scientific research
Topics
- Knowledge and Scientific Research
- Basic Concepts of Communication Research
- Qualitative and Quantitative Research
- Media Research Methods
- Traditional Theories
- Persuasion Theories
- Media Theories
- Message- oriented Research
- The Audience
- Media Effects
- Violence and Aggression
- Media and the Social Construction of Reality
- Media and Politics
SOCIAL MEDIA
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