People Innovation Excellence

Mass Communication Research Methods

Learning Outcomes

On successful completion of this course, student will be able to: Compare the fundamentals of scientific and Identify the various approaches in social research and media studies; Describe and interpret models and theories in communication and media research; Describe approaches and methodologies in media and mass communication research; Formulate a research question, which explain the motivation for a project and its significance and writing up a research paper emphasizing on empirical social scientific research

Topics

  1. Knowledge and Scientific Research
  2. Basic Concepts of Communication Research
  3. Qualitative and Quantitative Research
  4. Media Research Methods
  5. Traditional Theories
  6. Persuasion Theories
  7. Media Theories
  8. Message- oriented Research
  9. The Audience
  10. Media Effects
  11. Violence and Aggression
  12. Media and the Social Construction of Reality
  13. Media and Politics

 


Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close