Public Opinion

Learning Outcomes

On successful completion of this Course, students will be able to: Manage the usage of public opinion in communication; Use the concept of public opinion in communication; Analyse meaning, foundation, and definition of public opinion; Create the relationship between the data usage and public opinion in communication.

Topics

1. Freedom of Expressing Opinion
2. The Scope of Public Opinion
3. The Dynamic of Public Opinion
4. Mass Communication and Public Opinion
5. Propaganda and Public Opinion
6. Gosip and Rumors In Public Opinion
7. The Role of Mass Media In Shaping Public Opinion
8. Economy and Public Opinion
9. The usage of Public Opinion in General Election (Voting)
10. Polling Techniques and Public Opinion
11. Polling Methodology
12. Measuring Image through Public Opinion