Introduction to Public Relations

Learning Outcomes

After completing this course, the student will be able to: Give a definition of the tasks of the Public Relations which is in accordance with two-way communication between companies and communities; Describe several types of public relations activities, including strengths and weaknesses of their activities, and also how to overcome their duties; Produce a positive value in corporate relations with the community.

Topics

1. Development of public relations in Indonesia
2. Tasks of Public Relations
3. Public relations as an internal work unit
4. Organizing an internal public relations career
5. Criteria of the Indonesian public relations profession
6. The relation between public relations and marketing communication
7. Ethics and professionalism of public relations
8. Public relations and corporate brand assets
9. Public relations, media, and media relations
10. Public relations, communication, and public opinion
11. Public relations, corporate relations in government
12. Public relations, management relationship and labor