Public Relations Management

Learning Outcomes

After completing this course, the students will be able to: Explain the definition of Public Relations as a tool of management; Describe management problem in the tasks of public relations; Produce strategic plans and programs in taking action and communicating with the community; Compare public relations program with work realization relating to Public Relations Management.

Topics

1. Public relations as a tool of management
2. Public relations, defining the problems of public relations
3. Public relations, making plans and programs
4. Public relation, taking action and communicating
5. Evaluation program of public relations
6. Public relations to build credibility and accountability
7. The role of public relations in non profit organization
8. The role of public relations in an association and international association
9. Interactive digital public relations
10. Management issues
11. Public relations and integrated marketing communications
12. External public relations