Consumer Behavior
Learning Outcomes
By the end of this course, the students will be able to: Have integrated and strong foundation, and be creative person to become practitioners of domestic and international marketing; Explain the role of studying the consumer behaviour in marketing; Show working models of consumer behaviour; Describe the influence and role of the factors that influence consumer behavior related to their decisions.
Topics
- The concept of Consumer Behavior
- Motivation, Personality, and Emotion
- Perception
- Attitude
- Lifestyle
- Cross Culture in Consumer Behavior
- Segmenting, Targeting, and Positioning
- Marketing Strategy and Consumer Behavior
- Outlet Selection and Product Purchase
- Diffusion and Innovation
- Organizational Buying Behavior
- Post Purchase Process
- Research Consumers
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