Public Relations Advertising

Learning Outcomes

On successful completion of this course, student will be able to: Analyze the components of successful public relation advertising campaigns; Analyze both types of public relations advertising; Explain the differences between public relations advertising and product advertising; Design a simple PR Advertising campaign using new media.

Topics

1. Introduction to Advertising
2. Introduction to Public Relation
3. Functions of PR
4. The Differences between PR Advertising and Product Advertising
5. Reputation Management
6. Building Public Awareness and Acceptance
7. Image and Brand
8. Advocacy Advertising
9. Planning Your Campaign
10. The Addicted Target
11. Execution
12. New Media tools and techniques
13. Participating in Social Media