Event Management

Learning Outcomes

On successful completion of this Course, students will be able to : Choose the best alternative of various kinds of event marketing for specific integrated marketing communication goals; Differentiate when the best time and how to handle specific event marketing; Design an effectively event proposal; Recommend the availability of resources, such as : of staffing, vendor, technology equipment, safety, security, logistics, staging and contractual negotiation for running an event marketing.

Topics

1. Basic concept of integrated marketing communications
2. Understanding event management from integrated communication perspective
3. Process of event management projects
4. The strategic planning of event design
5. The strategic planning of preparing the proposal: The body of event proposal design
6. Event’s publication
7. Budgeting
8. Time Frame and deadline
9. Staffing & vendor
10. Technology Equipment
11. Safety, security, logistics and staging
12. Contractual negotiation
13. Event and program branding