Crisis Communication and Public Relations

Learning Outcomes

On successful completion of this course, student will be able to: Manage the usage of planning in a crisis communication; Use the role of PR in management crisis; Analyze the meaning of a crisis in an organization; Create the relationship management crisis and public relations.

Topics

1. A definition of crisis communication
2. Understanding of crisis management
3. Knowing crises communication today
4. Communication to prevent crisis
5. Communication when the crisis strikes
6. The role of public relations in crisis communication
7. The vision and mission lead the way
8. Strategic public relations
9. Public Relations and the Internet
10. The PR’s growing role in marketing
11. Strategic issues: community relations
12. Conflict and stress in organizations
13. Understanding conflict and stress