Product and Brand
Learning Outcomes After completing this course, the students will be able to: Compare product and brand strategy in supporting marketing and business; Design a brand architecture and a sustainable br...
BINUS University Curriculum Center
People Innovation Excellence
Courses
Product and Brand Management
Learning Outcomes Upon successful completion of this course, students are expected to be able to explain basic concept of brand management and brand equity, identify and analyze the impact of vario...
Product and Channel Management
Learning Outcomes Upon successful completion of this course, students are expected to define, explain, and synthesize product and channel management principles to local and global corporate performan...
PRODUCT AND PRICING DEVELOPMENT (3 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to: be able to design the right product and pricing strategy based on market situation and brand positioning that h...
Product And Project
Learning Outcomes: On successful completion of this course, student will be able to : manage the translation of ideas into new products and services and get them to market cheaper, better and faster ...
PRODUCT AND SERVICE DEVELOPMENT (8 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to analyze what makes a product/service (digital/non-digital), is being picked by its user, to create a ...
PRODUCT AND SERVICE DEVELOPMENT (8 SCU)
Learning Outcomes: Upon successful completion of this course, students are expected to be able to analyze what makes a product/service (digital/non-digital), is being picked by its user, to create a ...
Product Strategy and New Product Development
Learning Outcomes After successfully completing this chapter, students should be able to define the term product and explain the aspects of a product form a marketing point of view, enumerate the mos...
PRODUCT STRATEGY AND PROJECT (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Describe the basic fundamental of product strategy; Explain the product strategy process; Apply the product strate...
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