STRATEGIC ALLIANCES MANAGEMENT (4 Credits)
Learning Outcomes: This course is designed to equip student with ability to consider the rationale of alliance and the ability to manage and control single and multiple alliances. Topics: Ration...
BINUS University Curriculum Center
People Innovation Excellence
Courses
Strategic and Business Performance Management
Learning Outcomes Students are able to: Define and explain the arranging process of strategy and corporate; Create general strategy and business level strategy; Use strategy through annual target, fu...
STRATEGIC AND BUSINESS PERFORMANCE MANAGEMENT* (3 ...
Learning Outcomes: Students are able to: Define and explain the arranging process of strategy and corporate; Create general strategy and business level strategy; Use strategy through annual target, f...
Strategic Brand Management
Learning Outcomes Upon successful completion of the course, students are expected to be able to analyze the market and industry using latest strategic brand management frameworks; apply strategic bra...
STRATEGIC BRAND MANAGEMENT (2 Credits)
Learning Outcomes: On successful completion of this course, student will be able to: Gain understanding on how brands deliver their values to target market; Illustrate branding strategy in the global...
STRATEGIC BRAND MANAGEMENT (4 Credits)
Learning Outcomes: Topics:
STRATEGIC BRAND MANAGEMENT (4 SCU)
Learning Outcomes: On successful completion of this course, students will be able to: Identify Components to Build Brand Equity; explain Branding Challenges and Opportunities; illustrate Solutions to...
Strategic Business Management
Learning Outcomes Upon successful completion of the course students are expected to be able to demonstrate the ability to apply strategic business management in business decision-making process; appl...
STRATEGIC COMMUNICATION AND LEADERSHIP (2 SCU)
Learning Outcomes: By the end of this course, students will be able to define leadership communication, to explain the difference between communication and connection, to define empathy and why it’...
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