People Innovation Excellence

Courses

STORYBOARDS & CONCEPT ART (2 Credits)

Learning Outcomes: On successful completion of this course, student will be able to: Create Asset preparation for Game Production; Design the Process to Create Art in Game production; Distinguish Dis...

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Strategic Alliances Management

Learning Outcomes This course is designed to equip student with ability to consider the rationale of alliance and the ability to manage and control single and multiple alliances. Topics Rational...

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Strategic Brand Management

Learning Outcomes Upon successful completion of the course, students are expected to be able to analyze the market and industry using latest strategic brand management frameworks; apply strategic bra...

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STRATEGIC BRAND MANAGEMENT (2 Credits)

Learning Outcomes: On successful completion of this course, student will be able to: Gain understanding on how brands deliver their values to target market; Illustrate branding strategy in the global...

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STRATEGIC BRAND MANAGEMENT (4 SCU)

Learning Outcomes: On successful completion of this course, students will be able to: Identify Components to Build Brand Equity; explain Branding Challenges and Opportunities; illustrate Solutions to...

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