BINUS University Curriculum Center
People Innovation Excellence
Learning Outcomes: Students are able to: Define and explain the arranging process of strategy and corporate; Create general strategy and business level strategy; Use strategy through annual target, f...
Learning Outcomes Upon successful completion of the course, students are expected to be able to analyze the market and industry using latest strategic brand management frameworks; apply strategic bra...
Learning Outcomes: On successful completion of this course, student will be able to: Gain understanding on how brands deliver their values to target market; Illustrate branding strategy in the global...
Learning Outcomes: Topics:
Learning Outcomes: On successful completion of this course, students will be able to: Identify Components to Build Brand Equity; explain Branding Challenges and Opportunities; illustrate Solutions to...
Learning Outcomes Upon successful completion of the course students are expected to be able to demonstrate the ability to apply strategic business management in business decision-making process; appl...
Learning Outcomes: By the end of this course, students will be able to define leadership communication, to explain the difference between communication and connection, to define empathy and why it’...
Learning Outcomes: On successful completion of this course, students will be able to: LO1 - Identify components and communication strategies to build brand equity; LO2 - Explain brand communication c...
Learning Outcomes: Upon successful completion of this course students are expected to be able to apply appropriate marketing research methods to understand consumer behavior and market dynamics; id...
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