Personal Branding

Learning Outcomes:

1. Analyze the key elements of personal branding, including purpose, reputation, content, visual identity, and community engagement.
2. Evaluate personal branding strategies based on authenticity, audience engagement, and brand equity.
3. Design an authentic and sustainable personal branding strategy by integrating identity, content, visual branding, and community-building.

Topics:

1. Reputation at Scale
2. Defining Your Why
3. What is a Good Brand Strategy?
4. Challenge the Norm
5. Finding Friends Not Followers
6. What Are You Known For?
7. Content
8. Creating Your Visual Brand
9. Building a Community, Not a Following
10. Building Systems