CONSUMER PSYCHOLOGY (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Discuss the origin, methods, facts, and principles of psychology to people as consumer also idea and opportunity about business project which suitable; Analyze knowledge in marketing strategies setting and potential business project; Integrate knowledge in the marketing strategies and the showcased potential business project.

Topics:

1. Introduction to Consumer Psychology;
2. Consumer Research Process;
3. Market Segmentation and Strategies;
4. Business  Model Environment;
5. Consumer as an Individual (1);
6. Product/ Services Development;
7. Consumer as Individual (2);
8. Consumer as Individual (3);
9. Prototyping Product or Service;
10. Consumers In Their Social and Cultural Settings;
11. Design Process;
12. Consumer Decision Making, process and ethical dimension;
13. Evaluating Product/ Service (Presentation).