Research Methodology (2 Credits)
Learning Outcomes:
Describe the basics of research methodology and the research report; Choose appropriate sampling and research design; Construct questionnaires, measurement and scaling, and research proposal; Interpret the results of statistics calculation
Topics:
- Introduction to Research Methodology
- Problem Definition: The Foundation of Business Research
- Qualitative Research Tools
- Survey Research
- Measurement and Scaling Concepts
- Sampling Designs and Sampling Procedures
- Basic Data Analysis
- Communicating Research Results
Published at :
SOCIAL MEDIA
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