ECOMMERCE RESEARCH (2 Credits)

Learning Outcomes:

After completing this course, students will be able to: familiarise students with the principles of report writing, literature reviewing and research design and approaches which include the design of methods of data collection and analysis , as well as the representation and interpretation of results. This groundbreaking topic focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity.

Topics:

Overview of eCommerce research challenges, eCommerce applications, new method of eCommerce data.