QUANTITATIVE AND QUALITATIVE RESEARCH METHODS IN COMMUNICATION CONTEXT (4 Credits)
Learning Outcomes:
On successful completion of this course, students will be able to: define the assumptions and decisions that every researcher makes, consciously or unconsciously; describe the research problem in communication study and the implications for research under perspectives; apply the research systematically, precisely, and completely in the scope of communication; analyze the advantages and disadvantages of graphics (quantitative) versus text (qualitative) for explaining research findings.
Topics:
- Getting Started: Possibilities and Decisions
- First Decisions: From Inspiration to Implementation
- Ethics: What are My Responsibilities as a Researcher?
- You Could Look It Up: Reading, Recording, and Reviewing Research
- Measurement: Research Using Numbers
- Sampling: Who, What, and How Many?
- Summarizing Research Results: Data Reduction and Descriptive Statistics
- Generalizing From Research Results: Inferential Statistics
- Surveys: Putting Numbers On Opinions
- Quantitative Understanding of Content: Content Analysis
- Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More
- Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography
- Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics
SOCIAL MEDIA
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