MASS COMMUNICATION RESEARCH METHODS (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: Describe and interpret basic mass communication theories and research concepts; describe and demonstrate data collection methods; discuss and demonstrate basic data analysis; interpret data for practical application in the mass communication environments of public relations, advertising, and journalism; conduct research and evaluate information by methods appropriate to the mass communication environments of public relations, advertising, and journalism; apply tools and technologies appropriate to the mass communication environments of public relations, advertising, and journalism.

Topics:

This class introduces students to the research methods commonly used to study mass communication and other mediated communication processes, and the influences of media communication on society. The class also provides insights into publics, markets and audiences that are important for researches concerning communication profession.
Pre-requisite: Qualitative and Quantitative Research Methods