RESEARCH METHODOLOGY (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: identify of problems in business research according to the concept of research methodology; describe the steps in carrying out the business research process; apply the concept of business research methodology correctly.

Topics:

1. Introduction to Research;
2. The Scientific Approach and Alternative Approaches to Investigation;
3. Defining Management Problem;
4. Defining Research Problem;
5. Project I, Paper Review;
6. The Critical Literature Review;
7. Theoretical Framework and Hypothesis Development;
8. Project II, Paper Review;
9. Element of Research Design;
10. Measurement of Variables: Operational Definition;
11. Measurement of Variables: Scaling, Reliability and Validity;
12. Sampling;
13. Project III, Paper Review;
14. Quantitative Data Analysis;
15. Quantitative Data Analysis: Hypothesis Testing;
16. Qualitative Data Analysis;
17. The Final Proposal (Chapter 1 – 3).