MARKET RESEARCH (4 SCU)

Learning outcomes:

Upon successful completion of this course, each student has the ability to : demonstrate a contextual understanding of fashion design industry and broader cultural environment, create and evaluate research process effectively in order to extract professional input ; analyze fashion issues in the market in order to produce integrated design related outputs or solution; Identify the market needs as an idea of the project and demonstrate conceptual writing

Topics:

This course aims to support students in collecting all data required for the project. As the early stage of the project, the marketing research course covers the development of structure, objectives of the research, scheduling, literature reviews and the research process. The students are required to compile all data accordingly in terms of developing the managerial skill and display the progress of the research. All data should be selected to provide a strong foundation for further research development and evidence of their analytical skills and judgments.

Pre-requisite(s): Fashion Design III and Entrepreneurship for Fashion