BUSINESS RESEARCH METHODOLOGY (4 SCU)

Learning Outcomes:

On successful completion of this course, student will be able to:

1. Explain the concept of research methodology
2. Design the steps in the applied business research process
3. Apply the concepts of applied business research methodology in Entrepreneurship

Topics:

LEC (Lecture)

1. Introduction to Research
2. The Scientifc Approach And Alternative Approaches To Investigation
3. Defning The Management Problem
4. Defning The Management Problem
5. Defning The Research Problem
6. Defning The Research Problem
7. The Critical Literature Review
8. Theoretical Framework
9. Elements Of Research Design
10. Experimental Designs
11. Interviews
12. Observation
13. Administering Questionnaires
14. Administering Questionnaires
15. Quantitative Data Analysis
16. Quantitative Data Analysis
17. Qualitative Data Analysis
18. Qualitative Data Analysis
19. Action Research for Business Performance
20. Action Research for Business Performance
21. Analysing the Final Project C
22. Analysing the Final Project C
23. Indicators for Research Report on Business Growth Performance
24. Indicators for Research Report on Business Growth Performance
25. The Research Report
26. The Research Report