MARKETING RESEARCH IMPLEMENTATION (8 Credits)

Learning Outcomes:

On successful completion of this course, students have engaged in “real-world” marketing research under the guidance and support of a mentor in their research field, and the influence of the marketing research experience on their educational and career interests and aspirations.

Topics:

1. Problem definition;
2. Literature review;
3. Selection of research design, subjects, and data collection techniques;
4. Data gathering;
5. Data processing and analysis;
6. Implications, Conclusions, and Recommendations.