RESEARCH METHODOLOGY IN TOURISM (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Define The nature of research and the elements of research process; explain the nature of qualitative, quantitative, and mix-method approach in tourism research; discover the application of qualitative and quantitative approach in tourism research; solve a research proposal within the area of students interest.

Topics:

1. Introduction;
2. Phylosophical Disputes in research;
3. The Research Process;
4. developing a research process;
5. Reviewing the Literature;
6. Research ethics;
7. Developing a conceptual framework;
8. Qualitative Research an application in tourism;
9. Quantitative Research;
10. Mixed Method and Triangulation;
11. The internet as a research tool and e-method;
12. Online surveys;
13. Sampling;
14. Analysing Qualitative Data;
15. Grounded Theory and Data Analysis;
16. Analysing Quantitative Data;
17. Analysing Quantitative Data SPSS;
18. Writing the Research Report;
19. Research Presentation;
20. Presentation and Review.