RESEARCH METHODS FOR INTERNATIONAL BUSINESS (4 Credits)

Learning Outcomes:

By the end of the course, student will be able to: understand and implement a systematic approach to international business research.

Topics:

1. Challenges and ambiguities if business research: Introduction, research in business.
2. The research process: the process perspective, research problems, research design, measurement, data sources, data collection, sampling in empirical research, preparation and analysis of data
3. Implementation: quantitative data analysis, qualitative data analysis, writing the final report.