RESEARCH METHODOLOGY FOR COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the verbal data, Observation and mediated data, Case study, Grounding and writing qualitative research, Qualitative research integration and outlook, Quantitative research, Research questions and hypothesis, Population and sampling, Validity and reliability, Descriptive and statistical tests, Quantitative content analysis, Internet-based research, and Ethics in social research; Explain the verbal data for research by finding, identifying, and formulating topics, subtopics, issues, events, corporate actions, and social phenomena to be developed as research questions and hypotheses; Students can create and compile a proposal organized with the proper structure as a professional research design to be worked on to completion in the form of an output publication.

Topics:

1. doing social research;
2. qualitative research design;
3. from text to theory;
4. case study;
5. grounding and writing qualitative research;
6. quantitative research: survey;
7. population and sampling;
8. validity and reliability;
9. quantitative content anaysis;
10. internet-based research method;
11. enrichment activity: discussion – theory and social research design;
12. enrichment activity: discussion – observation and mediated data;
13. enrichment activity: Guest Lecture – qualitative research: integration and outlook;
14. enrichment activity: discussion – research questions and hypotheses;
15. enrichment activity: discussion – descriptive and statistical tests;
16. enrichment activity: Guest Lecture – ethics in social research.