BUSINESS RESEARCH METHODOLOGY (2 SCU)

Learning Outcomes

Upon successful completion of this course, students are expected to: apply systematic steps in defining a research problem in management using strategic thinking skills; apply a critical literature review that relates to the research problem; and apply a quantitative and basic statistical analysis that answers to the research problem.

Topics

The topics covered in this course will equip students to conduct the following: problem identification, critically review the literature, the selection of research designs, data collection, and data analysis, and research report writing and presenting. The course introduces the concept of business research methods to decision-making in management. It is designed to equip students with a sound understanding of the roles of management research in the decision-making process. It is comprised of the application of a wide variety of quantitative tools and techniques to the solutions of real business problems.