People Innovation Excellence


Learning Outcomes

Upon successful completion of this course, students are expected to be able to: prioritize the data and sample for the research problem; test the hypothesis using a quantitative method or regression; and formulate the results, discussion, and conclusion of the research problem.


The topics covered in this course will equip students to conduct the following: problem identification, critically review the literature, the selection of research designs, the data collection and data analysis, and the research report writing and presenting. The course introduces the concept of business research methods to decision making in management. It is designed to equip students with a sound understanding of the roles of management research in the decision-making process. It is composed of the application of a wide variety of quantitative tools and techniques to the solutions of real business problems.

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