People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: Demonstrate an understanding of the systematic process of research; Design a research approach for specific issues in management, marketing and Information technology; Apply appropriate approaches and techniques in developing data analysis; Display effective verbal and written communication skill in research.


  1. Research Methodology and Research Problem Identification and Sampling Techniques;
  2. Literature Review and Quantitative Research Design and Methods;
  3. Qualitative Research Methodology, Designs, and Methods Including Questionnaire and Scale Variable;
  4. Qualitative Research Analysis and Reporting: – Qualitative Data Analysis and Visualization and – Writing Qualitative Research Dissertation Proposal;
  5. Mixed-Methods Research (MMR): Methodology, Designs, and Methods; Mixed-Methods Research (MMR);
  6. Research Modeling;
  7. Advanced Analysis in Quantitative Research.

Published at : Updated

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