Social Analytics
Learning Outcomes:
- Explain key concepts, challenges, and frameworks of social data analytics, particularly in business and organizational contexts.
- Apply tools to process & visualize social data.
- Analyze social data to support business decision-making.
Topics:
- Introduction to Social Data Analytics
- Sources and Types of Social Data
- Curating Social Data
- Summarizing and Extracting Social Data
- Visualizing Social Data
- Emotion and Opinion Analytics
- Social Influence and Network Dynamics
- Text, Topic, and Trend Analytics
- Social Analytics Strategy and Storytelling
- Data-Driven Decision Making with SDA
Published at :
SOCIAL MEDIA
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