Social Media and Mobile Marketing (4 Credits)

Learning Outcome

Understand the Social Media Marketing;
Apply Social Media Platforms;
Examine the social media performance;
Manage social media across organization.

Topics

1. Understanding Social Media Marketing and the Competitors
2. Social Media Marketing Funnels and Campaign
3. Reaching Out The Audience
4. Exploring Social Media Marketing for Facebook, Twitter, and Instagram
5. Reach the Audience with Youtube, LinkedIn, and Snapchat
6. Engage Customer with Tumblr, Pinterest, and Other Platforms
7. Learning about Millenials and Experts Influencers
8. Practicing Social Media Marketing
9. Tactics and Metrics for Social Media Marketing
10. Using Real-Time Marketing