IMAGINING ME: INTERPERSONAL COMMUNICATION IN THE DIGITAL WORLD (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: express ideas well in English both in written and verbal form; produce a digital portfolio in a professional manner either in business or academic setting; produce a commercial or academic digital content as a form of self-expression.

Topics:

1. Introduction;
2. Uncover Your Brand;
3. Understand Perceptions;
4. Deliver Your Brand Daily;
5. Understand the Digital-First Phenomenon;
6. Use LinkedIn As Your First Impression;
7. Build a Dazzling LinkedIn Profile;
8. Leverage the Power of Pictures;
9. Build Your Personal Brand Identity System;
10. Use Rich Media to Engage and Connect;
11. Assess Your Current On- and Offline Networks;
12. Nourish and Mobilize Your Network;
13. Lead the Way.