RESEARCH METHODOLOGY (2 credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Describe the basics of research methodology and the research report; Choose appropriate sampling and research design; Construct questionnaires, measurement and scaling, and research proposal; Interpret the results of statistics calculation
Topics:
- Introduction to Research Methodology;
- Problem Definition: The Foundation of Business Research;
- Qualitative Research Tools;
- Survey Research;
- Measurement and Scaling Concepts;
- Sampling Designs and Sampling Procedures;
- Basic Data Analysis;
- Communicating Research Results.
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