PRACTICAL STATISTICS FOR DIGITAL BUSINESS (4 CREDITS)

Learning Outcomes:

On successful completion of this course, students will be able to: LO1 – describe the basic concepts of desrciptive and inferential statistics; LO2 – select the right statistical method to solve a business case; LO3 – demonstrate problem solving techniques in probability theory; LO4 – use Excel software to assist in statistical analysis.

Topics:

1. Data and Statistics;
2. Descriptive Statistics: Tabular and Graphical Displays;
3. Numerical Descriptive Measures;
4. Introduction to Probability;
5. Discrete Probability Distributions;
6. Continuous Probability Distribution;
7. Sampling and Sampling Distributions;
8. Interval Estimation;
9. Hypothesis Tests;
10. Inference about Means and Proportions with Two Populations;
11. Test of Goodness of Fit, Independence, and Multiple Proportions;
12. Simple Linear Regression.