Market Research Methodologies
Learning Outcomes
At the end of this course, student will be able to: Choose research design methodology; Create research instrument tools; Interpret research data result.
Topics
- Marketing Research Introduction
- Exploratory Research Design
- Descriptive and Casual Research Design
- Measurement and Scaling
- Questionnaire and Form Design
- Sampling
- Data Collection
- Data Analysis
- Report Preparation and Presentation
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