People Innovation Excellence

TOURISM PLANNING & DEVELOPMENT (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: Explain the general background of and approaches to tourism planning with specific aspects of an integrated and sustainable development approach; Identify the process, principles and techniques of preparing national and regional tourism plans; Design a simple tourism plan with a consideration of environmental and socio-economic concerns

Topics:

This course is designed to provide student in understanding of planning approaches and guidelines for the integrated and sustainable development of tourism that is responsive to community desires and needs. It examines tourism planning at all levels from macro to micro and includes approaches that are applicable to both the more and less developed countries with case studies from many parts of the world.
Prerequisite: Tourism Management


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