TOURISM CONSUMER BEHAVIOUR (2 SCU)

Learning Outcomes:

Upon succesful completion of tis course, students are expected to be able to explain the history of tourist behaviour, tourist demand process, understanding and critically appraise the models of tourist motivation and identify and the different types of tourist behaviour and examine the implications of dynamic patterns of tourism consumption for tourism business and destination.

Topic:

This course covers tourism demand process, and also tourism motivation and behaviour. Students also will learn how Social, Cultural, Demographic, Political and Economic Forces Impacting Tourism behaviour and Patterns of Tourism Consumption. The students also learn with the actual case from the hospitality and tourism industry