TRANSPORTATION AND TRAVEL INDUSTRY MANAGEMENT (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify mass and adventure tourism; Describe guiding tour task and SOP; Apply designing profitable tours and tour program; Analyze pricing and processing tours.

Topics:

Tourism in the 21st Century;
Typical tourist concerns;
Outdoor and adventure tourism;
Introduction to customer relations;
How to guide successful tours;
Tour group arrival;
Conducting motor coach and walking tour;
Starting your tour guide Business;
Business research;
Field Trip / Designing profitable tours;
Sample tour program;
Creating your promotional brochure;
Pricing and processing tours;
Marketing your tours.

Published at : 16 June 2016 Updated at : 06 December 2017

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