TRAVEL INDUSTRY (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: identify the nature and development of travel agency products and services; describe the attributes and techniques required for successful tour guiding; execute the product development and marketing of travel agency products and services; analyze the product development and marketing of travel agency products and services.

Topics:

1. Introduction to Travel Agency Operations;
2. Internal Procedures and Activities;
3. Travel Agency Products and Services;
4. Sources of Information for Sales;
5. Distribution Methods and Information Technology;
6. Introduction to Tour Guiding;
7. The Role of the Tour Guide;
8. Product Development;
9. Financial Planning;
10. The Operating Environment;
11. Legal Considerations and Confidentiality;
12. Staffing Issues for Tour Guides;
13. Small and Meium-Sized Tour Operator;
14. Customer Services;
15. Crisis Management;
16. Challenges and Issues;
17. Inbound Tour Management;
18. Outbound Tour Management;
19. Marketing to Traveling Public;
20. Capturing Technology’s Competitive Advantages;
21. Presentation.