People Innovation Excellence


Learning Outcomes:

On successful completion of this course, students will be able to: identify Instrumental in guiding the structure and information of CBT; explain The Asean CBT Standard as a benchmark of performance needed to assure visitors satisfaction; design guidance for tourism/rural planners, NGOs, industry players and CBT organizations; analyze a step by step approach recommended by  The Asia Pacific CBT handbook and the list of actions.


  1. Communities and tourism;
  2. Tourism theories and their relevance to communities;
  3. Strategic tourism planning for communities;
  4. Community-inclusive tourism strategies;
  5. Marketing community tourism;
  6. Rural tourism communities;
  7. Dealing with crisis in tourism communities;
  8. Developing communities through tourism Harnessing the forces;
  9. ASEAN CBT Role;
  10. ASEAN CBT Definitions;
  11. ASEAN CBT Definition;
  12. ASEAN CBT Products;
  15. BALI CBT;
  16. Develop CBT STEP 1;
  17. Develop CBT STEP 2;
  18. Develop CBT STEP 3;
  19. Develop CBT STEP 4;
  20. Develop CBT STEP 5;
  21. Develop CBT STEP 6;
  22. Develop CBT STEP 8;
  23. Develop CBT STEP 9;
  24. Develop CBT STEP 7.


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