DIGITAL MEDIA FOR TOURISM (2 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: Identify ways to promote tourism through internet marketing; Describe tips and tools to promote tourism through internet marketing; Apply techniques to get visitors to site and destination; Analyze internet marketing techniques to maximize visitors to site and destination; Propose the potential showcase business project.

Topics:

1. Planning your web site;
2. Designing your site to be search engine friendly;
3. Web site elements that keep them coming back;
4. Spreading the world with viral marketing;
5. Great content;
6. Search engine and directory submissions;
7. Auto responders;
8. Establishing your private mailing list;
9. Effective promotion through direct mailing list;
10. Developing a dynamite link strategy;
11. Online advertising;
12. Podcasting & video casting;
13. Mobile marketing.