People Innovation Excellence


Learning Outcomes:

On successful completion of this course, students will be able to: Identify ways to promote tourism through internet marketing; Describe tips and tools to promote tourism through internet marketing; Apply techniques to get visitors to site and destination; Analyze internet marketing techniques to maximize visitors to site and destination; Propose the potential showcase business project.


  1. Planning your web site;
  2. Designing your site to be search engine friendly;
  3. Web site elements that keep them coming back;
  4. Spreading the world with viral marketing;
  5. Great content;
  6. Search engine and directory submissions;
  7. Auto responders;
  8. Establishing your private mailing list;
  9. Effective promotion through direct mailing list;
  10. Developing a dynamite link strategy;
  11. Online advertising;
  12. Podcasting & video casting;
  13. Mobile marketing.

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