On successful completion of this course, students will be able to: Identify ways to promote tourism through internet marketing; Describe tips and tools to promote tourism through internet marketing; Apply techniques to get visitors to site and destination; Analyze internet marketing techniques to maximize visitors to site and destination; Propose the potential showcase business project.
- Planning your web site;
- Designing your site to be search engine friendly;
- Web site elements that keep them coming back;
- Spreading the world with viral marketing;
- Great content;
- Search engine and directory submissions;
- Auto responders;
- Establishing your private mailing list;
- Effective promotion through direct mailing list;
- Developing a dynamite link strategy;
- Online advertising;
- Podcasting & video casting;
- Mobile marketing.
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