People Innovation Excellence


Learning Outcomes:

On successful completion of this course, students will be able to: identify The supply and demand sides of heritage; describe Global and local perspectives in theorizing and managing heritage tourism; apply Interpretation planning dan guiding; analyze Key academic concepts and debates in heritage tourism; Design physical / visual representation and constructive breakthrough of business ideas.


  1. Introduction to Prototype Development II;
  2. Documentation;
  3. Feedback;
  4. Product / Service Prototype;
  5. Key Partnership;
  6. Finance & Perceptual Map;
  7. Infographic;
  8. Cultural Heritage and Tourism;
  9. Consumption of Culture: Heritage Demand and Experience;
  10. The Heritage Supply: Attraction and Services;
  11. Spatial Perspectives and Heritage Resources;
  12. Looking for Something Real: Heritage, Tourism and Elusive Authenticity;
  13. Tourism and the Politics of Heritage;
  14. The Need to Conserve the Past: The Impacts of Tourism;
  15. Protecting Legislation and Conservation Organization;
  16. Protecting the Past for Today: Heritage Conservation and Tourism;
  17. Telling the Story: Interpreting the Past for Visitors;
  18. Planning Principles, Sustainability and Cultural Heritage Destination;
  19. Marketing the Past for Today;
  20. Raising Revenue and Managing Visitors.


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